Selected Work
Case Studies
Three flagship engagements across consumer product, luxury AR commerce, and enterprise fintech — each documented with context, ownership, and measurable outcomes.
Additional Work
QReal
2021–2023
Creative Direction
Brand system redesign across a growing AR/VR product ecosystem — creating visual coherence across QReal and its acquired subsidiaries as the company expanded from content agency to multi-product platform.
PPANAM
2018–2020
Product Design
Brand identity, design system, online sales platform, and influencer management tool for a Korean-French marketing agency — built from zero over 2 years as the founding designer.