Selected Work
Case Studies
Gigi (#1 dating app in France with 65–70% D1 retention and ~20% D30) · TRYO (500+ product AR platform with a 25% reduction in returns, 35% engagement lift, and press in AR Insider, Retail TouchPoints, and Yahoo Finance) · JP Morgan Payments (F1 Miami activation across four form factors, 55,000+ attendees, 100% biometric transaction success).
Additional Work
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QReal
2021–2023
Creative Direction
qreal-cover.jpg
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QReal
2021–2023
Creative Direction
Brand system redesign across a growing AR/VR product ecosystem — creating visual coherence across QReal and its acquired subsidiaries as the company expanded from content agency to multi-product platform.
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PPANAM
2018–2020
Product Design
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PPANAM
2018–2020
Product Design
Brand identity, design system, online sales platform, and influencer management tool for a Korean-French marketing agency — built from zero over 2 years as the founding designer.