Services
I step in when the design
decision can’t be wrong.
I work with founders, product leaders, and ambitious brands who need more than execution — someone who can hold product, brand, and launch together under real stakes.
0→1 Launch Design
For founders and early teams who need product design, brand direction, and launch execution to move as one system from the start.
Proof: led Gigi from zero to #1 in France's App Store with 65–70% D1 retention and ~20% D30.
Best fit: Seed to Series A startups · New product launches · High-visibility app releases
Brand × Product Repositioning
For teams whose product and market story no longer align — and need a stronger design system, clearer identity, and sharper launch narrative.
Proof: led TRYO from concept to launch for luxury and commerce brands including Gucci, Cartier, Adidas, Chanel, Sephora, and Rolex.
Best fit: Rebrands · Product pivots · Category repositioning · Digital-first brands
Strategic Design Partnership
For high-stakes work where the design decision cannot be wrong — launch moments, enterprise activations, and complex cross-functional initiatives.
Proof: designed the biometric payment experience JP Morgan deployed at the F1 Miami Grand Prix across four form factors serving 55,000+ attendees.
Best fit: Enterprise activations · Premium digital experiences · Retained principal-level support
How I work
Phase 01
Discovery
Clarify the brief, pressure-test the problem, and align on what success actually looks like.
Phase 02
Design Sprint
Shape the key decisions across product, brand, and user experience without handoff tax or strategy drift.
Phase 03
Launch-Ready Delivery
Ship a system your team can execute with confidence — clear, aligned, and ready for release.
Pricing
Project engagements typically start at €8,000. Retained partnerships are scoped separately depending on pace, complexity, and level of involvement.
Project inquiry
Start a project.
If the mandate is clear and the stakes are real, send a brief. If the fit is right, I reply within 48 hours.
Start a project ↗